Brandon, S.D., November 5, 2008 – Buoyed by increasing demand for its line of custom aerials, Crimson Fire, Inc. announced an expansion of its national sales team with the addition of Anthony M. Mastrobattista as its new aerial national sales manager-northern region.
Mastrobattista brings more than three decades of experience in product development, sales and dealer training experience to his new role with the Brandon, S.D. manufacturer of custom fire trucks and other rescue vehicles. He will be responsible for direct sales, dealer support and dealer training and development in an effort to increase market share for Crimson’s aerial products in the northern half of the United States and Canada.
Mastrobattista joins Jack Bailey on the national sales team for Crimson Fire. Bailey, who has been with Crimson Fire for five years, will handle the southern half of the United States.
“We are pleased to welcome Tony to Crimson Fire,” said Jim Salmi, president of Crimson Fire Aerials. “His addition is testament to the growing popularity of our aerial line, which continues to gain market acceptance throughout North America.
“Tony brings with him an exceptional background in aerial fire apparatus. His product and industry knowledge will help us as we work to increase sales and gain exposure in the emergency-rescue community. We are gratified that he has made the move to join the growing team at Crimson.”
Prior to joining Crimson, Mastrobattista served as national sales training manager for the LTI division of American LaFrance. In that role, which he held for more than a dozen years, he was responsible for vehicle demonstrations, sales presentations and dealer training program development and implementation.
He also served in positions of increasing authority since 1978 with Ladder Towers, Inc. and its successor companies before LTI was purchased by American LaFrance. He spent more than seven years as the northeast regional aerial sales manager for a division of the company. He also has experience in order processing, specification writing, engineering, assembly and related areas.
A native of Northern New Jersey, Mastrobattista now resides in Cornwall, Pa., with his wife, Jody.
About Crimson Fire
Crimson Fire is a leading manufacturer of custom fire trucks and other rescue vehicles. A subsidiary of Spartan Motors, Inc. (Nasdaq: SPAR), Crimson Fire is committed to quality, value and innovation. Drawing on more than 130 years of excellence in fire truck manufacturing, Crimson Fire manufactures a full line of pumpers, rescues, aerials, quick-attack vehicles and other emergency-rescue vehicles from its facilities in Pennsylvania and South Dakota. For more information, visit www.crimson-fire.com.