Brandon, S.D., April 1, 2008 – Crimson Fire, Inc. has added Maryland-based FESCO Emergency Sales to its growing dealer network.
Crimson Fire, Inc. has added Maryland-based FESCO Emergency Sales to its growing dealer network. The Brandon, S.D.-based manufacturer of custom fire trucks and other rescue vehicles said that FESCO will cover Maryland, Delaware and a large portion of Virginia. The full-service dealership, which is based in Elkridge, Md., handles sales, service and parts for a broad range of fire trucks and other emergency-rescue vehicles. It features an in-house graphics department, mobile service units and loaner vehicles.
FESCO Emergency Sales operates two sales and service facilities totaling more than 25,000 square feet under roof, one located off of Interstate 95 between Washington and Baltimore, and the other located in Hanover County, Va. FESCO employs a team of EVT- & ASE-certified technicians, complete with multiple service vehicles, in order to keep their customers’ fleet of emergency vehicles in service.
“FESCO represents the complete sales and service organization that Crimson requires as we work to expand our national sales presence,” said William F. Doebler, vice president of sales and marketing for Crimson. “We are extremely pleased that this tier-one dealership has agreed to join our experienced team of professional dealers.
FESCO has sold and serviced emergency vehicles for more than 55 years and is known both regionally and nationally as an exceptional dealer. It has been recognized multiple times as a “Dealer of the Year” from other national emergency vehicle manufacturers, with its last award in 2007.
Started in 1953 by Walter E. ‘Ed’ Laake, FESCO is now owned and operated by second- and thirdgeneration emergency vehicle specialists Peter Laake Sr. and Peter Laake Jr. The Laake family oversees the day-to-day operations of FESCO Emergency Sales, contributing to the design, sale and service of emergency vehicles. FESCO’s expanding customer base includes municipalities, volunteer fire companies and rescue squads, hospitals and private ambulance services. Over the years, FESCO has sold thousands of emergency vehicles.
“In the last several months, we have examined many potential fire apparatus manufacturers because we realize that a consolidation in our industry is inevitable,” said Pete Laake Sr., president of FESCO. “We required a financially sound, high-quality manufacturer that we could proudly represent, and Crimson Fire exceeded our expectations.
"Selling high-quality emergency vehicles, professionally backed by manufacturers who care about their customers, and providing dealer value-added customer service after the sale is the blueprint to long-term successful relationships.”
About Crimson Fire
Crimson Fire is a leading manufacturer of custom fire trucks and other rescue vehicles. A subsidiary of Spartan Motors, Inc. (Nasdaq: SPAR), Crimson Fire is committed to quality, value and innovation. Drawing on more than 130 years of excellence in fire truck manufacturing, Crimson Fire manufactures a full line of pumpers, rescues, aerials, quick-attack vehicles and other emergency-rescue vehicles from its facilities in Pennsylvania and South Dakota. For more information, visit www.crimson-fire.com.
About FESCO Emergency Sales
Based in Elkridge, Md., FESCO Emergency Sales is a full-service dealership that handles sales, service and parts for a broad range of fire trucks and other emergency-rescue vehicles. It features an in-house graphics department, mobile service units and loaner ambulances. Established in 1953, the third generation of the Laake family owns and operates the dealership. FESCO’s expanding customer base includes municipalities, volunteer fire companies and rescue squads, hospitals and private ambulance services. For more information, call 1.800.638.0926 or visit www.FESCOSales.com.