Accelerated new product development and continued investment: 13 new marketchanging products / technologies will be showcased April 19-21 in Indianapolis, Ind., at FDIC, North America’s largest ER trade show. Examples include:
- Cab/Chassis: best-in-class safety system, the new cross-over concept chassis – the Spartan R XO – and other technologies
- Body/Apparatus: new class of aerial – Spartan’s Telstar – IPS (Intelligent Pump Solutions), industry-leading CAFS and other technologies
- Global consolidation of brands in the ER marketplace. The Crimson Fire brand will be replaced with Spartan ERV and all emergency response products will be branded Spartan in all geographies.
“Excellence always attracts excellence, and we’re proud our organization has been able draw the type of partners and associates that will ensure growth,”says Sztykiel. “This is about expansion, leveraging the global brand strength of Spartan and improving our efficiency as Spartan’s cost base will be reduced.”
Spartan Gimaex Global Leadership
Gimaex is a top-five global leader with a reputation for development and manufacture of cuttingedge products for the ER industry, a key to Spartan’s global vision. Likewise, Spartan’s strength in North America provides Gimaex with a solid partner for the future. Their collaboration will include technology sharing, joint product development, commercial agreements and additional purchasing clout, as well as leveraging development and build costs as global sales opportunities present themselves. Finally, Spartan and Gimaex have complementary geographic, engineering and production footprints that will enable both companies to build a true global presence.
Renault Global Chassis Technology Leadership
Renault, known for its design and engineering abilities, will collaborate with Spartan in North America’s ER marketplace. The first project, the Spartan R XO chassis, is a low-cost, all-wheeldrive commercial chassis with industry-leading clearance and maneuverability that will make its debut at FDIC, April 19.
One Brand: Spartan
A key component of Spartan’s global strategy is eliminating brand dilution and ensuring focused strength around one brand: Spartan. With concentration on one brand, efficiencies will be gained across different operating disciplines. “All companies must constantly evolve their strategy and operational disciplines,” said Sztykiel. “Adapt, evolve and lead – a major part of our evolution and growth over the past 36 years – will become more closely integrated into the Spartan Emergency Response structure. From innovation to purchasing and customer service, all operating disciplines will be leveraged to improve speed and efficiency.”
Schneider Brings Market-Changing Leadership and International Expertise
Dennis Schneider (former vice president of Crimson-Fire) brings a new level of experience to all of Spartan’s ER operations as the newly appointed President of Spartan’s Emergency Response business. (Please see accompanying press release.) “Dennis boasts extensive operational expertise, front-end experience to accelerate distribution development and open new markets and has held a range of positions with companies doing business in the Americas, Asia and
Europe. This will be particularly valuable as we introduce a record number of products to the marketplace,” said Tom Gorman, chief operating officer of Spartan Motors. He is the right man to lead Spartan Emergency Response as we redefine global leadership.”
About Spartan Motors
Spartan Motors, Inc. designs, engineers and manufactures specialty chassis, specialty vehicles, truck bodies and aftermarket parts for the recreational vehicle, emergency response, government services, defense, and delivery and service markets. The company's brand names – Spartan™, Spartan ERV™ and Utilimaster® - are known for quality, performance, service and first-to-market innovation. The company employs approximately 1,700 associates at facilities in Michigan, Pennsylvania, South Dakota, Indiana, Florida and Texas. Spartan reported sales of $426 million in 2011 and is focused on becoming a global leader in the design, engineering and manufacture of specialty vehicles and chassis. Visit Spartan Motors at www.spartanmotors.com.